SO SMART IT'S STUPID?
SO STUPID IT'S SMART?
It is exactly what it looks like, but nothing at all what it seems…
You might think this is a stupid joke - crude and insensitive; however, you’d be incorrectly accurate… Or, accurately incorrect…
We believe that society today is suffering from an affliction that goes practically unnoticed.
Average people are getting dumber and dumber, and it’s not because of the lack of education. We live in the information age, and unlimited free knowledge is only a Google away.
A large part of our society holds a negative sentiment towards intelligence and cognitive ability, and it is ingrained in our youth through their experiences in the education system.
Our mission is to change that sentiment. We want to motivate and inspire people to pursue knowledge and information, to be more mindful of being mindful, to realize the true power of language.
Now, it’s no secret that the best way to get people’s attention is with edgy / controversial content, and that’s all we’re doing here. We are positive people, and wish to make a difference in the world.
Our brand’s symbolism is intended to make an impact; to make people stop and think, and in the end, agree with and support our message.